Win This Fantasy League, Get $50K Worth of Agency Time!

Very unique idea to promote new business and frame it with a full football seasons worth of relationship building.

Are you ready for some football? Are you ready for some free client services? Then maybe you want to sign up for Young & Laramore’s 2nd Annual Fantasy Client Fantasy Football League. The Indianapolis agency has sent an invitation, along with a copy of ESPN Fantasy Football magazine, to a “select group of ‘fantasy’ client prospects.”

Not among the invited? Don’t worry. The shop has left two open slots.So far, Skullcandy and Late July have signed up. Since this is a relationship-building exercise, Y&L will not only crown the winner, but will interact with all of the contestants throughout the season. According to Tom Denari, agency president, Small Agency Diary blogger, and a fantasy football champ, after an autodraft is complete, an agency employee will be assigned to each marketer. The agency runs its own 24-team league for employees and is in the process of drafting players. UPDATE: See comments for clarification of this.

We attempted to reach out to last year’s winner, but found this on the FAQ page. “Was there a First Annual Fantasy Client Fantasy Football League? No.”

via Win This Fantasy League, Get $50K Worth of Agency Time | Advertising and Marketing Wisdom: Adages – Advertising Age.