Unless you are designing just for the joy of it – or you are one of the fabled ‘unicorns’ who can do EVERYTHING – at some point you will encounter (and probably lock horns with) someone tasked with taking your pretty little pictures and turning them into a real world product. Like cats and dogs, these relationships are historically known for being… strained.
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An interesting set of suggestions and a lot of good information in this article. We have all heard of the standard color psychology ideas but the author has some new bits of information – like rounded corners on buttons drawing the eyes inward.
It is often thought that user experience is a fancy synonym for design. This is not the case. User experience doesn’t start with design, but with the knowledge that informs the design process. Before someone is a user of a product they are an individual, and it’s this prior active engagement of the user that is key to imagining and designing a product that will fit their needs and deliver an experience that meets or exceeds expectations.
Excellent article that puts terms to some wireframing techniques that I’ve done for previous client work. Especially helpful with very content-heavy sites that are more focused on content curation than attraction through marketing.
Content wireframes block out general content categories and force you, as Stephen so beautifully put it, to design from the content outwards.
It really isn’t complicated. In fact, it involves two steps:
- Create a content inventory.
- Create a visual hierarchy of the survivors of that list.
This is an important aspect of job growth and training that I don’t think is done enough. Hearing about developers getting PSDs that are 300dpi and filled with unnamed, ungrouped layers – shameful.
When working in teams made up of designers and front-end developers, there can be a lot of frustration and confusion when it comes to handing assets over from one team member to another. These might be design mockups or icons or high fidelity imagery for banners and the like. Regardless of the content of these handovers, there can always be improvements to this process.
Depending on the project, developers will often require certain materials in order to make development as smooth as possible. So, I’d like to review a couple of steps that designers might take in order to alleviate these pressure points.
Read up on some best practices @ The Asset Handover | CSS-Tricks
Be sure to check out the Placeholder Generator for plenty of fun options for your next group of FPO images!
Interesting take on a very hotly debated topic when it comes to navigation, both in and out of the mobile context.
It’s tempting to rely on menu controls in order to simplify mobile interface designs —especially on small screens. But hiding critical parts of an application behind these kinds of menus could negatively impact usage.
Read it at LukeW | Obvious Always Wins
I realize that this valuable piece of information is not web-related but I think its too important to not share as many places as possible. Sending back bad beer is NOT a bad thing. Hell, Bobby can attest to the fact that I recently sent back a Yuengling that was flat and warm as all hell. And I drink a LOT of Yuengling – hell, I’m drinking one right now.
Educate yourself on what to look for when you think your beer is not the best it could be…
Bad beer happens to all of us, but how do you recognize? Andy Sparhawk explains how to be a craft beer steward rather than a craft beer snob.
Read the whole thing @ When Craft Beer Goes Bad: A Guide to Refusing a Beer
Are most of your users skipping the optional fields on your form? You might not need that extra information, but having it could help you learn more about users and give them a better experience. If you want more users to fill out the optional fields on your form, avoid marking required fields and mark optional ones only.
Flexbox Layout(Flexible Box) module (currently a W3C Last Call Working Draft) aims at providing a more efficient way to lay out, align and distribute space among items in a container, even when their size is unknown and/or dynamic (thus the word “flex”).
The main idea behind the flex layout is to give the container the ability to alter its items’ width/height (and order) to best fill the available space (mostly to accommodate to all kind of display devices and screen sizes). A flex container expands items to fill available free space, or shrinks them to prevent overflow.
Most importantly, the flexbox layout is direction-agnostic as opposed to the regular layouts (block which is vertically-based and inline which is horizontally-based). While those work well for pages, they lack flexibility (no pun intended) to support large or complex applications (especially when it comes to orientation changing, resizing, stretching, shrinking, etc.).
Note: Flexbox layout is most appropriate to the components of an application, and small-scale layouts, while the Grid layout is intended for larger scale layouts.
Design personas focus on user goals, current behavior, and pain points as opposed to their buying or media preferences and behaviors. They are based on field research and real people. They tell a story and describe why people do what they do in attempt to help everyone involved in designing and building a product or service understand, relate to, and remember the end user throughout the entire product development process. Design personas are good for communicating research insights and user goals, understanding and focusing on certain types of users, defining a product or service, and avoiding the elastic user and self—referential design.
Given the rise of Agile and Lean UX methodologies in digital design, many are calling into question the value of wireframing. They say the days of detailed throwaway deliverables are over, and that teams must prioritize interactive prototypes for their value in usability testing and living documentation.
Well, they’re absolutely right.
What we want to clarify, though, is that wireframes are not what they used to be. Wireframing is not dead, it just changed. It’s not about formalizing early-stage designs to soothe the panicky imaginations of stakeholders at the cost of setting unrealistic design expectations. It’s about divergent exploration, creating a more structured sketch of concepts to bounce around with other product team members.
Google Analytics is a powerful ally in boosting your conversion rate. A lot of conversion rate optimization strategies begin with user testing and serving variations of the same web page to a relatively small subset of visitors. That’s like a doctor prescribing medicine before making a diagnosis.
You need to find the problems that are affecting your conversion rate first before you start trying to change things. The vast amount of analytics data at your fingertips can help you discover obvious conversion issues, many of which can be quickly resolved.
Before you bang your head against a wall trying to figure out the sources of your conversion woes, load up these five reports to get easy answers.
Each section contains a link to a Google Analytics custom report. Apply it to your view and follow along.
Take a look at these 5 Easy Google Analytics Reports to Help You Increase Conversions
at-ruleis where it’s at for making CSS do some crazy and interesting things. While the examples here are basic, we can see how they might be used to handcraft styles to very specific conditions, thereby creating user experiences and interactions that match a scenario.
Read about the crazy things the @ rule can do – The At-Rules of CSS | CSS-Tricks
Why Hick’s Law is crucial to interaction design
In 1951, British psychologist William Edmund Hick conducted the experiments that led to Hick’s Law, which states that the time required to make a decision increases logarithmically based on the number of choices available.
Fast forward to the modern age, and Hick’s Law is now a strong argument for clarity and simplicity in web and mobile design.
2015 has inherited a lot of trends from previous years, there’s been a steady evolution of ideas — Flat Design into Material Design for example — but nothing as revolutionary as Responsive Design.
However, we are starting to see trends that feel fresh, either through new treatments or because they’re genuinely new ways of approaching old problems. The most widespread of these so far, has been the use of patterns in web design.
Patterns serve a variety of purposes, from communicating a brand value, to adding motion to an interface, to enlivening the simple blocks of color that flat design favors. And the use of patterns, although not scientifically categorizable, falls into one of five broad and inter-related categories…
See some great examples of Designing patterns: the biggest web trend of 2015 so far
property provides for effects like blurring or color shifting on an element’s rendering before the element is displayed. Filters are commonly used to adjust the rendering of an image, a background, or a border. This is an experimental technology.
Source: CSS Filter Effects — CSSReflex