The declining value of social marketing single page view

Here is a really interesting take on Social and how companies are approaching it in 2014.

Most eye opening part of this article to me is the attitude that social really isn’t turning out to be the “one ring to rule them all” as some predicted just 3 years ago.

Here’s the breakdown and my take on the numbers:

6% are new to social. – In other words: Um where have you been? Welcome to the club but you’re probably just going to copy what others have done and not innovate in the space.

7.75% are happy campers. – In other words: The few that actually “GET IT”.

10.5% are going to do something else. – In other words: Getting bored with it, and hate the social “experts” on their team.

21% are dissatisfied with social marketing. – In other words: These are the companies and agencies that have old school traditional types running the show and they are too lazy and stupid to take the time to learn how to really make social work so they just give up.

54.75% are stepping back and waiting. – In other words they know it can work, think they are the right type of brand to utilize social the proper way, but they just can’t find the right people to do the work and they are too afraid to tell the traditionals in their agency to bugger off. So they will just wait it out and hope they don’t miss the boat on something big.

The declining value of social marketing single page view – iMediaConnection.com.