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Bobby
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Bobby
What You Can Expect for Adland in 2012
What You Can Expect for Adland in 2012 | News – Advertising Age.
Four major trends to watch for in digital media in the year ahead
The engine of digital media — online display advertising — is firing on all cylinders. After several lean years, it was up 22% in third-quarter 2011. So if the good times are back, why are sellers of traditional digital media — including portals, publishers and ad networks — struggling? Two big reasons: Facebook; and real-time bidding technology that lets agencies and brands buy audience across the web.
The reality is that growth in digital-ad spending isn’t happening in display, and that’s hurting everyone — from the traditional powers of digital media to the online arms of media companies. Brands don’t want banners; they want deeper engagement through social media. With that in mind, we see four big trends in digital media for 2012:
1) Battle for “premium.” The question of who owns Yahoo should be resolved soon, but more important is whether Yahoo (with Microsoft and AOL) can create a so-called premium ad category by gating off inventory in private exchanges. If the approach works, expect a flurry of alliances between publishers to create scale for advertisers this way.
2) Accelerated consolidation. The battle to own the pipes for digital advertising is on, and Google is in the pole position. Expect Google to complete another sizable deal to fill out its product offering. Microsoft, which has spent the last three years obsessed with search, will also get back into deal-making by buying AppNexus for its exchange and real-time buying capabilities. Adobe will also play in this space, as will MediaOcean and perhaps a scaled data player, like Axciom.
3) Companies over features. Advertisers and agencies cannot do business with hundreds of different startups. This year a bright line will be drawn between those that can solve sticky marketing problems and those with features that might address part of the problem. Some will fire their sales teams and integrate into ad platforms like Google, AppNexus and others. Some — those with the least traction — will just quietly go away.
4) Muddled economics. More money will flow into startups chasing ad dollars, with ubiquitous “funds” adding to the venture-capital froth. Newly public and highly capitalized Facebook, Glam Media and Zynga will have the firepower to work with large brands, making competition even tougher for traditional publishers.
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greg
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Bobby
Study Predicts Growing Use Of Social Media In Healthcare
Study Predicts Growing Use Of Social Media In Healthcare.
Interesting way to use social:
the survey of 1,000 adults found that younger people were more likely to use social media than older people for healthcare purposes. Overall, nearly a third of respondents, and 50 percent of those under the age of 35, had used social media for healthcare purposes, which can range from registering a complaint to looking up informational videos on YouTube.
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greg
The Myth Of The Sophisticated User
The Myth Of The Sophisticated User – Smashing UX Design.
Interesting article about the two types of users we most frequently encounter. Definite must-read material…
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Bobby
Create a gingerbread man icon | IconFinder blog
Create a gingerbread man icon | IconFinder blog.
A little holiday tutorial for yinz designer types.
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Bobby
Create a Steel, Vector Power Button Set | Vectortuts+
Create a Steel, Vector Power Button Set | Vectortuts+.
This is a great tutorial about how to make the latest trend in icons and UI elements.
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Bobby
Facebook Plans First Foray Into Mobile Ads | Digital – Advertising Age. GET ON IT MEDIA PEOPLE!
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greg
It’s that time of year again, where we look into our crystal ball to see what will be the hot trends in web design for the upcoming year. It’s no secret that trends come and go, with some hanging around longer than they should. (Yes, splash page, I’m talking about you.) But trends are a necessity in the development and growth of our craft. Trends are born, improved upon, and often spawn other trends. So as a web designer, when you apply trends to your projects, challenge yourself to expand upon them and make them your own.
- Responsive Web Design
- Fixed-Position Navigation
- Circles
- Big Vector Art
- Multi-Column Menus
- jQuery/CSS3/HTML5 Animation
- Ribbons & Banner Graphics
- Custom Font Faces
- Infographics
- Focus on Simplicity
check out Web Design Trends in 2012 for the explanations. Chock full o’ great stuff
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greg
With consumers increasingly using their handsets to shop, CVS/pharmacy has revamped its mobile site to make the entire CVS.com catalog available to shoppers.In addition to being able to purchase items for the first time, the mobile site has been enhanced with additional new functionality such as the ability to redeem coupons and purchase photo prints for in-store pick up. The new site is part of CVS/pharmacy’s ongoing efforts to expand its mobile offerings to serve its customers better.
“We know our customers like to engage with us in all different ways including shopping in-store and online,” said said Erin Pensa, Erin Pensa, director of public relations for , Woonsocket, RI. “Adding mobile purchasing gives them another option and allows shoppers to purchase what they need – and even refill prescriptions – while on the go.”
“CVS/pharmacy is committed to making the mobile experience for customers second to none,” she said. “With over one-third of American adults owning smartphones, CVS/pharmacy recognizes the importance of providing useful solutions to our customers, and we’ve worked to optimize and expand the mobile suite to accommodate this trend.”
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greg
The result of the study found that 75 percent of college students are “Not Likely” to scan a code in the future. This trend should serve as a warning sign to advertisers attempting to reach a younger demographic through QR codes. According to Bart Johnston, the Interactive Director at Archrival, students with Android phones were most proficient at scanning QR codes followed by iPhone users, BlackBerry users and Windows phones users. Females showed slightly more interest in scanning QR codes over males. Some of the colleges included University of Florida, Ohio State, Penn State University, Texas A&M, University of Cal-Berkeley, University of Michigan and North Carolina State.
check out the full article at Study: Nearly 80 percent of college students can’t figure out QR codes.
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Bobby
24 ways: Adaptive Images for Responsive Designs
24 ways: Adaptive Images for Responsive Designs.
So you’ve been building some responsive designs and you’ve been working through your checklist of things to do:
- You started with the content and designed around it, with mobile in mind first.
- You’ve gone liquid and there’s nary a px value in sight; % is your weapon of choice now.
- You’ve baked in a few media queries to adapt your layout and tweak your design at different window widths.
- You’ve made your images scale to the container width using the fluid Image technique.
- You’ve even done the same for your videos using a nifty bit of JavaScript.
You’ve done a good job so pat yourself on the back. But there’s still a problem and it’s as tricky as it is important: image resolutions.
HTML has an
<img>problem -
Bobby
24 ways: Conditional Loading for Responsive Designs
24 ways: Conditional Loading for Responsive Designs.
…But what happens when you apply your media queries for larger viewports and you dohave sidebars and multiple columns? Well, you can load in that nice-to-have content using the same kind of Ajax functionality that Paul described in his article last year. The difference is that you first run a quick test to see if the viewport is wide enough to accommodate the subsidiary content. This is conditional delayed loading….
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Bobby
Best iPad Apps 2011 For Web Designers-Time to Strengthen Your Productivity! | Web Designing Blog
Best iPad Apps 2011 For Web Designers-Time to Strengthen Your Productivity! | Web Designing Blog.
If you have an ipad…
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Bobby
How to Design Functional Sub-Navigation Menus
How to Design Functional Sub-Navigation Menus.
Sub navigation can be VERY tricky when considering a new site design, especially when doing a responsive site design with possibly 4 levels of sub nav.
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greg
Google Maps adds indoor tracking: http://goo.gl/61Cb7
I can’t tell – is it android only or will the service work on an iOS device? -
Bobby
Overflow Image with vertical centering for Responsive Web Design
Overflow Image with vertical centering for Responsive Web Design.
this is pretty AWESOME!
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Bobby
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Bobby
Building a Mobile App Is Not a Mobile Strategy – Jason Gurwin – Harvard Business Review
Building a Mobile App Is Not a Mobile Strategy – Jason Gurwin – Harvard Business Review.
Everyone wants their own mobile application. In the last year, I have heard this consistently. In fact, mobile analytics firm Distimo claims 91 of the top 100 brands have their own mobile app (up from 51 just 18 months ago).
On the surface this sounds great, right? I can use my big brand name to get people to install my application, and then I can market to them via the palm of their hand whenever I want. If you’re a big brand, I have no doubt you will get a ton of downloads. But downloads are a vanity metric; they don’t measure success.
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greg
What are the three keys to effective mobile social marketing?
With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.
Consumers are using their mobile devices as the main way of connecting to social media sites, leaving an opportunity for mobile marketers to tap into. In particular, marketers need to pay especially high attention to time and focus on short messages when marrying mobile and social media marketing this holiday season.
“We are just beginning to think about the customer experience across mobile and non-mobile channels,” said Erika Brookes, vice president of marketing at Vitrue, Salem, NH.
“Marketers need to understand how each channel varies in terms of user engagement, user experience and the benefit for the end user,” she said.
Key punctuation
According to data collected from Virtue, punctuation and grammar are vital to targeting the right group of mobile consumers.
Short, targeted messages that point across quickly are key.
For example, Facebook posts with question marks in them received 4.8 percent less likes than posts without them, and posts with an exclamation point generated 13.7 percent less likes than those used without an exclamation point.
Additionally, across all pages sizes – including Web and mobile – social media posts with less than 70 characters received more likes and comments.
For mobile devices specifically, engagement increased by 4.3 percent when messages were less than 70 characters long.
Virtue’s data is proof that when planning a social media marketing initiative on mobile devices, it is better to be short and sweet because consumers have less attention on mobile than they do on desktop experiences.
via What are the three keys to effective mobile social marketing? – Mobile Marketer – Social networks.
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