Social Login Buttons Aren’t Worth It
Social Login Buttons Aren’t Worth It | MailChimp Email Marketing Blog.
Interesting take on the SOCIAL LOGIN BUTTON debate from the guys at MailChimp:
From April 12 to May 12, 2012, we had 340,591 failed login attempts. That’s the total number of times someone tried to get into MailChimp to get their work done and couldn’t remember their username and/or password, or simply mistyped. Think of how much wasted time and frustration that translates to. It’s impossible to calculate, but let’s just say it’s a lot. Of the people who struggled logging in, 68,145 had to resort to resetting their password, and 38,137 had to get a reminder about their username.
Michael is discussing.
Michael 12:05 pm on October 17, 2012 Permalink | Log in to Reply
I enjoyed this article. IAE’s should pay particular attention to it as I have received a few requests for estimates to add this functionality. My favorite part of this article, however, was the mention of the “User Experience Team” – they have a User Experience team. MailChimp recognizes the importance of UX. So much so, that they have a team dedicated to it. Oh to dream.