Razorfish 5, Vol 3

Razorfish 5, Vol 3.

For the past 3 years Razorfish has published a great set of articles they call “Razorfish 5”.

Here is this years edition. I recommend everyone on the team take a few minutes and read through it. Not necessarily because they are 100% right about everything they talk about here, but becuase our clients and potential clients read it as gospel. (When I was client side, we referenced it often).

All in all it’s a good read and a great way to keep an eye on the future of interactive from the perspective of another agency and our competition.