Expedia gains 1m Facebook fans with virtual sweepstake

Expedia gains 1m Facebook fans with virtual sweepstake – Facebook.

Good example of how the right idea can work in social…

Fans increased by a whopping 750% across the 6-week lifespan of the game, and apparently the company’s name was mentioned online by up to 30 times more than before the game was launched.

So, what’s to be learned from this? We covered a report earlier today that stated 1 Facebook fan is worth 20 visits to a company’s website. But such focus on ROI kind of misses the whole point of social media – it’s about engagement with the community and that is a long term investment that is hard to put into numbers.