Even The Best User Experience Is A Failure Without Good Customer Experience – Usability Geek

CX is so hot right now. Especially in retail and ecom. And for good reason.

Good User Experience Does Not Necessarily Mean Good Customer Experience

Although user experience and customer experience are absolutely different notions, the importance of their interrelation is critical

Source: Even The Best User Experience Is A Failure Without Good Customer Experience – Usability Geek