What’s different about mobile UX design? | @dmitryn/blog

What’s different about mobile UX design? | @dmitryn/blog.

Excellent article especially:

2) Consistency with the overall device experience is more important than consistency across platforms.

The “uncanny valley” that results from porting an app design straight from one platform to another, or attempting to mimic native UI elements in a web app as closely as possible, is especially to be avoided.