Warning: Good Copy is More Valuable than Design


2. A great home or landing page design should come only after extensive research and getting inside the head of your customers… crafting good copywriting makes you understand your product, and more importantly your customers.

We’ve all seen lorem ipsum on rough design concepts… I’ve even been guilty of it too. However, why the hell would you start designing intricate details without any clue as to the message your trying to convey? The messaging should be dictating these design decisions, or at least guiding them.

via Warning: Good Copy is More Valuable than Design… | Robert Williams.