Twitter to Roll Out More Brand Pages for Paying Advertisers

Twitter to Roll Out More Brand Pages for Paying Advertisers | Digital – Advertising Age | Share on LinkedIn.

Brand pages can be customized with large header images that advertisers can use to give greater visibility to their logo or other branded elements, which are often partially obscured by the timeline of tweets in the standard format. They can also be programmed to keep a particular tweet at the top of the timeline, which can auto-expand to reveal an embedded photo or video without the user taking action, and thus gives the page more visual impact.