Study: viewers have no patience for buffering, abandon videos after two seconds of waiting | The Verge

Study: viewers have no patience for buffering, abandon videos after two seconds of waiting | The Verge.

I feel we’ll be seeing a lot more studies like this come out in the next few months.

According to a paper published by professor Ramesh K. Sitarman of the University of Massachusetts, Amherst, viewers begin to abandon a video after a two second delay, with six percent disappearing per second thereafter.