LukeW | Death to Lorem Ipsum
Interesting philosophy here.
I’ve long believed that real data delivers really effective design. Using actual content, information, and activity throughout the design process to inform and guide decisions results in product designs that scale well and communicate effectively.
Thoughts?
mshaheen is discussing.
mshaheen 10:12 am on May 2, 2011 Permalink | Log in to Reply
His last paragraph is the significant one for me. I have always felt – and noticed – that all aspects of the project are important. The most successful work is informed work. If we have as many details as possible up front, each piece can inform the others. Designers can design to the content while writers can write to the design. It’s hard to find that sweet spot but all sides can benefit from the other work being ready. In the end, collaboration and communication help to allow this.