LukeW | An Event Apart: Mobile Content Strategy

LukeW | An Event Apart: Mobile Content Strategy.

As usual LukeW’s notes from one of the AEA presentations is priceless:

In her presentation at An Event Apart in Washington DC 2012 Karen McGrane outlined why providing content to mobile users is not only a strategic imperative but also an obligation for many organizations. Here’s my notes from her talk on Uncle Sam Wants You (To Optimize Your Content for Mobile):