Are you having trouble convincing people that they need to develop a mobile web site as part of their overall mobile strategy? I have a solution for you. Ask the people you need to convince if they do any of the following:

  • Send email to their customers?
  • Participate in social media?
  • Search engine optimization?
  • Advertise online?

Each one of those marketing efforts is based on links. And links don’t open apps.

via Links Don’t Open Apps « Cloud Four.