Jeffrey Zeldman: What Every Web Designer Should Know — A Better You At What You Do

Adactio: Journal—Jeffrey Zeldman: What Every Web Designer Should Know — A Better You At What You Do.

A breakdown of the Zeldman presentation at the An Event Apart this week.

Design that does not serve people does not serve business. It used to be that designers would respond to client feedback with their opinions; “here’s what I think…” and we could present data and research. It’s really important to think about the user first and foremost.

Content precedes design. Design without content is decoration. Jeffrey wrote that on Twitter, which is a great way of planting an idea in people’s minds Inception-style.

Real web designers write code. Always have, always will. That’s another controversial little soundbite that Jeffrey put out on Twitter to spark discussion, like Whitney’s post. You don’t to code to the level of say, Ethan Marcotte, but you do need to know what’s possible with markup and CSS.