Finally! PR industry develops social media measurement standards

With hundreds of service providers who offer secret sauces and black-box solutions, how can a PR pro know if his results approximate reality? How does he compare reports from one vendor to the next?

There is good news. Thanks to a cross-industry collaboration of PR trade bodies—social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies—the industry is definitely making progress.

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