Facebooks next trick: winning over Madison Avenue | The Verge

But then they heard the data. Every day, Facebook enables over 150 million interactions between businesses and users. The News Feed is responsible for over one billion impressions per day. And according to the company, in the new Premium model, when an ad shows up in a users News Feed similar to the latest ad initiative from Twitter, that user is five to ten times more likely to click it.

via Facebooks next trick: winning over Madison Avenue | The Verge.