Dieter Rams’ 10 principles of good web design | Feature | .net magazine.

1. Good design is innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product easy to understand

5. Good design is unobtrusive

6. Good design is honest

7. Good design is long-lasting

8. Good design is thorough

9. Good design is environmentally friendly

10. Good design is as little design as possible