Banner Ad’s Creators Dismayed By Its Current State | Digiday

Banner Ad’s Creators Dismayed By Its Current State | Digiday.

Ours is an industry that kills the goose that lays the golden egg. Emails in 1994 had 100 percent open rates. Banners performed almost as well. I don’t even answer my land line anymore, because the only ones who call it are telemarketers. If advertisers can make the phone suck, imagine what they’ll do to content marketing. Between print, radio, tv, phones, The World Wide Web, tablets and now mobile phones, our industry has been given so many opportunities to be great. We keep fucking it up. Sure, not all ads can be fabulous, but our batting average is pathetic.