5 Ways Brands Are Cutting Out Agencies | Digiday

5 Ways Brands Are Cutting Out Agencies | Digiday.

Interesting read about how brands are moving away from the need of agencies.

Agencies love “Mad Men.” One reason: It shows when they were at the zenith of their standing with clients. That’s slowly gone away, along with the culture of drinking copiously during the day.

Agencies are in a perilous position. As Digiday’s Confession series has shown, this is a known fact. At the root of all this is the tendency of agencies to cede power — to brands, to tech platforms, even to publishers. Digiday spoke with several sources on all sides of digital media — agency, brand, publisher, platform — to determine the five biggest disintermediation challenges now facing agencies.