5 Reasons Why Metaphors Can Improve the User Experience

There are many ways to experience the world around us. Especially offline, we can make use of our different senses to collect information, interpret our environment and make judgments.

On the Web, however, our senses are more limited. As designers, we need to present information carefully to make sure our users think, feel and do the right thing.

A great way to help your users understand abstract content, create a sense of familiarity, trigger emotions, draw attention and motivate action are metaphors.

Find out theĀ  5 Reasons Why Metaphors Can Improve the User Experience.